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President Barroso, Prime
Minister Gyurcsány, Your Excellencies the Ministers of Culture, Honourable
Guests, Ladies and Gentlemen,
To paraphrase Imre Kertész's message to
this conference, we have to resist the temptation of passive innocence when we
deal with the future of culture in the process of European integration.
Professor Alain Touraine has also ruthlessly rejected the navel-gazing European
optimism about integration and inclusion, and called our attention to the
parallel processes of disintegration and exclusion. While we are rightfully
joyous about the successful European collaboration in the development and
adoption of the UNESCO Cultural Diversity Convention, the ethnic riots still
waging in the cities of France should be considered as warning signs and as
challenges to motivate us to engage in further intercultural dialogue and
collaborative work.
Our conference tried to find methods for fostering
inclusion through culture against the backdrop of looming hardships for European
integration and European societies. Besides the most recent cases of ethnic
unrest, the derailment of the European Constitution process by the majorities of
the French and Dutch voters also halted the consolidation and deepening of
integration of the enlarged European Union. In 2005, we are at the half-way
point for the Lisbon agenda aiming to make the EU "the most dynamic and
competitive knowledge-based economy in the world by 2010." However, now it seems
clear that this goal cannot be reached.
The feelings of insecurity of
West European societies are increased by the urgency of structural reforms of
continental European welfare states. The same societies could not yet digest the
biggest ever enlargement of the European Union. Their fears seem to be
redirected towards new member-states, their migrant workers as well as
immigrants from external countries. The lack of political consensus concerning
further enlargement and the future shape of the EU increases this feeling of
insecurity. Among many European citizens, all this may result in a refusal to
accept the growing diversity.
These tensions point at serious
imperfections of inclusion in Europe. The tensions may also foreshadow a long
term European stalemate and the weakening of the European vision. However, I
believe that culture is instrumental in overcoming the current stalemate in the
integration process. Culture can help to discover and realise the value of
increased diversity. Culture has the potential to provide a solution to this
social and economic crisis due to its unique ability of enhancing cohesion and
competitiveness simultaneously. Economic theory may assume a trade-off between
cohesion and competitiveness. But I argue that through culture, cohesion and
competitiveness can be mutually reinforcing. In terms of cohesion, culture means
inclusion, cooperation, self-respect, solidarity, tolerance, equality of
opportunity, curiosity and dialogue. At the same time, through innovation,
ingenuity and creativity, culture enhances economic competitiveness.
Based on the proposition of His Excellency Ján Figel, the European
Commission is considering to declare 2008 the European Year of Intercultural
Dialogue. I believe that intercultural dialogue must be advanced at multiple
levels: first, within multicultural societies and localities, resulting from
migration and mobility. Second, between societies of the old and new member
states. And third, between societies of EU-member states, prospective members
and non-members (especially new neighbour countries).
Intercultural
dialogue must involve more than a mere cultural exchange. It has to foster
cooperation and common creation. It has to provide societies with skills and
attitudes that enable them to profit from a complex multinational,
multicultural, multilingual environment. Culture may perform both exclusive and
inclusive social functions. On the one hand, cultural exclusion breeds social
backwardness. On the other hand, migrants and immigrants play a positive role by
connecting cultures and public spaces. This increased diversity could serve as
the very basis for Europe's development, as its capacity for renewal.
Linguistic diversity is a defining feature of Europe. It was mentioned
throughout the panel discussions that translation work is one of the most
significant businesses in Europe. In his speech during the opening plenary
session, Monsieur Donnedieu quoted Umberto Eco, who once perceptively observed
that the language of Europe is translation.
However, the acceptance of
the pragmatic use of English as language of European discourse should free up
and redirect resources for the promotion of less spoken languages. Small
languages are valuable cultural resources; or as the Maltese Minister of
Culture, Mr Dimech argued, language is the greatest heritage a small country can
offer to the world culture. Instead of translating bureaucratic texts, policies
of multilingualism should concentrate on education, literary translations and
other ways of support to minority languages.
Let me turn to the
interrelations between competitiveness and culture, and the issue of achieving
competitiveness by improving human capital.
Enlargement has increased
cultural and linguistic diversity in Europe. Many sceptics still have to be
convinced that enlargement is not a process that dooms European integration to
failure; rather it brings a unique opportunity for enhancing economic
competitiveness and realising the Lisbon target. Enlargement greatly increases
the pool of the main European resource that might enable the EU to catch up and
take over the US and East Asia. This resource is human capital. The incorporated
large pool of human capital can be enhanced by investing in culture and
educational systems.
It is financially and socially worthwhile to invest
in culture, because it produces measurable benefits both in terms of GDP growth
and employment. Creative industries involve diverse areas such as cultural
tourism, the media and entertainment industries, software development, fashion
design - all of them among the most dynamic branches of global economy in the 21
st century.
Statistics from the World Intellectual Property Organization
(WIPO) of the United Nations demonstrate vividly that countries and regions that
invest in enhancing the creativity of their citizens gain in terms of economic
growth. The countries where the contribution of cultural activities (the
so-called copyright industries) to the GDP is highest are also among the most
competitive in the world. This suggests that cultural innovation and creative
industries are among the best tools to become competitive.
We,
therefore, propose to the Commission and our governments to ensure that cultural
priorities are duly incorporated in national and regional development plans,
educational programs, support schemes to Small and Medium Enterprises, the EU
neighbourhood policy, and above all in the Lisbon agenda. Europe also needs a
closer coordination of national cultural policies along selected priorities.
And finally, let me turn to an important area that affects the cultural
opportunities and chances for inclusion of our contemporary youth and the future
generations.
Enhancing cohesion and competitiveness though culture would
require a widening of access to cultural products for everyone. At our
conference, several participants addressed the relevance of digital networks in
cultural activities. In fact, as we discuss priorities for the next 15 years,
that is, with the horizon of the year 2020, digital access to cultural content
and services as well as the creation and uploading of online content must be
taken into account to an ever growing degree.
Technological optimism
aside, digital networks provide unprecedented opportunities of distribution of
ideas, cultural products and their use in education. At the opening of our
conference, French cultural minister Donnedieu de Vabres mentioned the creation
of a European digital library, a plan which is already supported by six member
states. Accessibility is the key to understand the cultural market in our era.
Opening up and facilitating access to European heritage and contemporary culture
provides a competitive advantage with the United States in the global cultural
competition. European culture can triumph over global mass culture by simply
being within reach.
Access to culture is often faced with limitations
posed by contemporary copyright regimes. However, we should begin a process of
finding creative ways to rethinking our intellectual property system that we
inherited from the last centuries, and find those ways that equally satisfy the
author, the public good and the market in the 21st century. The demand of public
access should be especially emphasized in the case of publicly sponsored
cultural content.
Freeing media archives in similar ways would be
especially in the public interest in Eastern and Central Europe. In our region,
state media enjoyed monopolies until 1990. Making state-owned cultural archives
accessible is therefore of vital interest. Several legal solutions may offer
themselves to tackle the issue. The Adelphi Charter on Creativity,
Innovation and Intellectual Property, for example, is an important
initiative signed, among others, by the Brazilian Minister of Culture, Gilberto
Gil. It calls for wide coalitions that aim at an intellectual property regime
that ensures both sharing of knowledge and rewarding of innovation. A cultural
and legal movement, the Creative Commons offers diverse licence options
within the current legislative framework that provide access to culture, enhance
creativity and support sustainable economic development for the less privileged
groups and communities. What is common in these initiatives is that they all
widen access to culture in the public domain, in the public interest, and
contribute to the competitiveness of European cultural products.
In
concluding, I would like to highlight and propose these issues for consideration
at the next ministerial meetings and larger conferences on European culture:
first, cohesion and competitiveness through culture; second, highlighting
culture as a priority in the Lisbon agenda; and third, empowering human
creativity, innovation and understanding through supporting digital networks and
platforms and rethinking intellectual property rights for a new millennium.
Ladies and Gentlemen, we are truly in the same boat named Europe :
artists, cultural activists, politicians. Thank you all very much for kindly
participating in our conference and sharing your vast experience and knowledge.
I would like to say it was a true honour working with you and discussing
pressing matters regarding culture in Europe in the 21st century. Thank you very
much indeed.
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